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Tuesday, December 18, 2007

Cricketer Sreesanth launches Hanuman Merchandise

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Hanuman, the Indian Super-Hero returns, not only on the silver screen but also in your home, with the launch of the Return of Hanuman merchandise this winter season. In a significant development, Percept Picture Company (PPC) and Pantaloon Retail (India) Ltd (PRIL) yesterday announced the introduction of customized products, which will be available exclusively at all Big Bazaar stores across the country. Cricket’s bowling sensation S. Sreesanth launched the merchandise at Orchid City Centre, Mumbai.

After taking the country by storm with their first edition of the Super Hero – Hanuman; Percept Picture Company returns to the silver screen with Return of Hanuman and creates a brand with the pioneers of the retail revolution in India - Pantaloon Retail India Ltd. As a part of the marketing tie-up, the entire range of movie merchandise - which includes Accessories, Apparel, Stationery, Toys, Books, Crockery will be marketed through 75 Big Bazaar and 25 Stand alone Food Bazaar stores.

Speaking on the occasion Mr. Preet Bedi, CEO, Percept Picture Company said, “Hanuman is the first and the biggest superhero franchise in India. Big Bazaar has specially designed merchandise of the film, which has a wide variation from Toys to Stationery, Crockery to Apparel, which will be loved by kids. We believe that animated movies have a huge impact on kids and through the movie and the merchandise we will be able to connect with them at an emotional level. The merchandise and other initiatives are no longer film-led, instead they are character-led and this time our aim is to develop Hanuman as a brand”

Says Mr Rajan Malhotra, CEO, Big Bazaar, “We are confident that the Hanuman Returns merchandise is going to be huge success and it’s a prelude to many more such initiatives.”
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