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Thursday, December 20, 2007

Sourav Ganguly to endorse INX

The Prince of Kolkatta is all set to become the Prince of TV. Sourav Ganguly joins the ever increasing list of sportsmen turning to Television, by becoming the presenter of a show on the yet to be launched channel, NewsX, the English News Channel of INX Media.

Ganguly will not just be actively involved with the channel's programming, but also will be working closely with the NewsX sports team. If that’s not enough, wait till you hear this. Ganguly will also be brand ambassador for INX News and will eventually play a role in the entertainment programming for 9X, the network's Hindi entertainment channel.

Indrani Mukerjea, the Founder and CEO of INX Media Pvt Ltd and also the Chairperson of INX News Pvt Ltd. said that Sourav is one of the most loved stars from India's collective passion, cricket and that they are delighted to announce that he has signed up with them. She also added that Sourav, as a Brand Ambassador will reaffirm their commitment to go with only the best for NewsX.

Sourav was equally excited about this association. Sourav said that he was very glad to be associated with the INX network and that he is looking forward to his association with them.

Eminent Journalist Vir Sanghvi, who is now the CEO of NewsX, said that he was always to have Sourav on board and that he is pleased that they have signed him up for a long-term association.

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