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Saturday, October 6, 2007

Amitabh Bachchan endorses another Chyawanprash

Amitabh Bachchan is all set to endorse yet another Dabur India’s product called Chyawan Junior. With Dabur Chyawan Junior, Dabur has ventured into the market of Malted Food Drink. ‘Apun Ka Style’ is a creative idea on which the advertisement campaign of this Dabur Product is based.

Amitabh Bachchan teasing boys in television commercials of various Dabur India products namely Dabur Chyawanprash, Dabur Hajmola and Dabur Glucose-D are very popular among children. Dabur Chyawan commercial has been made by McCann Erickson where Amitabh will be seen taken by surprise when he watches his grandson drink Dabur Chyawan Junior as a morning breakfast in the absence of the latter’s mother. Amitabh says 'Yeh to mummy ka style hai', to which the kid says, 'Yeh apun ka bhi style hai'.

Prasoon Joshi, executive chairman, McCann Erickson India, said that in the whole process of carrying out this commercial, they were very careful about Amitabh Bachchan not being the centre of the attraction. Mr. Bachchan rather has played an advocate who has been a helping hand in bringing creative together.

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