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Friday, December 21, 2007

John to launch his underwear brand

John Abraham’s amazing style quotient along with the sense of dressing could be gauged by his brand of Jeans, JA, which was launched last year. And, now after coming out with the collection of vests as well, John is planning to introduce a range of innerwear called John Essentials which is likely to be launched next year.

Excited about his new venture, John explained that he and his team will be launching JA accessories, like belts, caps, shoes along with the underwear line. The designs will be approved by John himself.

Claiming to have put down almost all the offers pertaining to underwear advertisements, John added that he will certainly be the model for John Essentials, not for money but for the immense pride that he feels for his brand. He also revealed about the vast collection of women wears from jeans, pedal pushers to racer backs and halter necks are available in 17 stores all over India.

John wants JA line to be niche which stand for well-travelled, classic, retro and very James Dean in terms of look. Well, no matter how niche he wants it to be, with style icon John selling his brand of products, everyone will wish to own it.

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