Item numbers were the forte of the queens of oomph, Helen and Aruna Irani.Now, there are a new breed of girls like Malaika Arora-Khan, Yana Gupta and Koena Mitra, who don't need to be vamps to gyrate to hot item numbers.
Always an integral part of Bollywood, today almost every actress is doing it.
Regardless of the films' fate at the box office, the song usually becomes a rage with the audience. Sushmita Sen's Dilbar created a flutter though the film (Sirf Tum) sank into oblivion. Likewise, Yana Gupta shot to fame with Babuji in the Vivek Oberoi starrer Dum.
So be it Shilpa Shetty's Main Aai Hoon UP Bihar Lootne (Shool), Urmila Matondkar's Chamma Chamma (China Gate), Bipasha Basu's Beedi (Omkara), Aishwarya Rai's Kajra re (Bunty Aur Babli) or more recently Mallika Sherawat's Mehbooba (Aap Ka Surroor), item songs are here to stay.
rediff.com takes a look at the upcoming item numbers of the latter part of the year.
Cash
Anubhav Sinha's Cash starring Ajay Devgan, Riteish Deshmukh, Zayed Khan, Sunil Shetty, Dia Mirza, Shamita Shetty and Esha Deol is a heist drama that revolves around a diamond robbery.
Setting the screen ablaze is Shamita Shetty grooving to Mind blowing Mahiya sung by Sunidhi Chauhan and composed by Vishal-Shekhar.
Looking svelte and sexy, Shamita once again reminds us of Sharara Sharara (Mere Yaar Ki Shaadi Hai) and the racy, foot tapping Baras Ja (Fareb) where she was seen matching steps with big sis Shilpa.
There's another item number in the film picturised on Brazilian beauty Bruna Abdalah (left), choreographed by Rajiv Goswami that is sure to get your adrenaline pumping.
Om Shanti Om
Farah Khan's second directorial venture Om Shanti Om starring Shah Rukh Khan and Deepika Padukone has been making headlines ever since its inception.
Apparently, SRK plays a struggling actor and the film spoofs Bollywood stalwarts. OSO is set against the backdrop of the film industry.
The item number here is picturised on no less than 30 actors, including Sanjay Dutt, Govinda, Salman Khan, Saif Ali Khan, Rekha, Kajol, Tabu, Karisma Kapoor, Shilpa Shetty, Priyanka Chopra, Lara Dutta, Malaika Arora-Khan, Preity Zinta, Rani Mukherjee, Urmila Matondkar, Vidya Balan and Amrita Arora.
Latino pop sensation Shakira (Hips Don't Lie) is also rumoured to be making a guest appearance in the song.
The music has been scored by Vishal-Shekhar (who have replaced A R Rahman) and Pyarelal (of Laxmikant-Pyarelal duo) is doing a guest composition to recreate the 1970's ambiance that forms the first half of the film.
Heyy Babyy
Funny man Sajid Khan's directorial venture Heyy Babyy starring Akshay Kumar, Riteish Deshmukh, Fardeen Khan and Vidya Balan is on the lines of Leonard Nimoy's Three Men and a Baby.
The tale about the lives of three casanovas and a baby features a title track picturised on some 20 Bollywood damsels including Amrita Arora, Celina Jaitley, Koena Mitra, Riya Sen, Amisha Patel and Neha Dhupia.
Choreographed by sister Farah Khan to the soundtrack of musical triumvirate Shankar-Ehsaan-Loy, the song is already topping the charts.
Adding spunk to the film is a promotional video by Australian girl band 'Australian Divas'.
Shah Rukh Khan and Anupam Kher are also believed to be making a guest appearance in the film.
Mumbai Salsa
Writer-turned-director Manoj Tyagi's Mumbai Salsa produced by Vikram Bhatt in association with ASA Films introduces songstress Alisha Chinai in a different avatar.
She will be seen in the title track of the film, which is a fusion of rock and hip-hop. The song has a lounge bar feel to it and will be used as a promotional video. Adnan Sami has composed the music of the film.
The singer who conquered hearts with Kajre Re (Bunty Aur Babli) has recently cut a new album Shut Up and Kiss Me.
Kaise Kahe
Seen here is the beautiful Yana Gupta grooving to Teri Yaadein from the film Kaise Kahe.
Produced by Smita Thackeray and Sahara One Motion Pictures, the film launches newcomers Rajveer and Neha Jhulka. The song has been choreographed by Ganesh Acharya.
Yana has supposedly become very choosy about her work and is also believed to be doing another item song with Chiranjeev in Shankardada Zindabad (the Telugu version of Lage Raho Munnabhai).
She breezed into the hearts of millions with Babuji (Dum) and was recently seen in Adnan Sami's Kisi Din.
Always an integral part of Bollywood, today almost every actress is doing it.
Regardless of the films' fate at the box office, the song usually becomes a rage with the audience. Sushmita Sen's Dilbar created a flutter though the film (Sirf Tum) sank into oblivion. Likewise, Yana Gupta shot to fame with Babuji in the Vivek Oberoi starrer Dum.
So be it Shilpa Shetty's Main Aai Hoon UP Bihar Lootne (Shool), Urmila Matondkar's Chamma Chamma (China Gate), Bipasha Basu's Beedi (Omkara), Aishwarya Rai's Kajra re (Bunty Aur Babli) or more recently Mallika Sherawat's Mehbooba (Aap Ka Surroor), item songs are here to stay.
rediff.com takes a look at the upcoming item numbers of the latter part of the year.
Cash
Anubhav Sinha's Cash starring Ajay Devgan, Riteish Deshmukh, Zayed Khan, Sunil Shetty, Dia Mirza, Shamita Shetty and Esha Deol is a heist drama that revolves around a diamond robbery.
Setting the screen ablaze is Shamita Shetty grooving to Mind blowing Mahiya sung by Sunidhi Chauhan and composed by Vishal-Shekhar.
Looking svelte and sexy, Shamita once again reminds us of Sharara Sharara (Mere Yaar Ki Shaadi Hai) and the racy, foot tapping Baras Ja (Fareb) where she was seen matching steps with big sis Shilpa.
There's another item number in the film picturised on Brazilian beauty Bruna Abdalah (left), choreographed by Rajiv Goswami that is sure to get your adrenaline pumping.
Om Shanti OmFarah Khan's second directorial venture Om Shanti Om starring Shah Rukh Khan and Deepika Padukone has been making headlines ever since its inception.
Apparently, SRK plays a struggling actor and the film spoofs Bollywood stalwarts. OSO is set against the backdrop of the film industry.
The item number here is picturised on no less than 30 actors, including Sanjay Dutt, Govinda, Salman Khan, Saif Ali Khan, Rekha, Kajol, Tabu, Karisma Kapoor, Shilpa Shetty, Priyanka Chopra, Lara Dutta, Malaika Arora-Khan, Preity Zinta, Rani Mukherjee, Urmila Matondkar, Vidya Balan and Amrita Arora.
Latino pop sensation Shakira (Hips Don't Lie) is also rumoured to be making a guest appearance in the song.
The music has been scored by Vishal-Shekhar (who have replaced A R Rahman) and Pyarelal (of Laxmikant-Pyarelal duo) is doing a guest composition to recreate the 1970's ambiance that forms the first half of the film.
Heyy Babyy
Funny man Sajid Khan's directorial venture Heyy Babyy starring Akshay Kumar, Riteish Deshmukh, Fardeen Khan and Vidya Balan is on the lines of Leonard Nimoy's Three Men and a Baby.
The tale about the lives of three casanovas and a baby features a title track picturised on some 20 Bollywood damsels including Amrita Arora, Celina Jaitley, Koena Mitra, Riya Sen, Amisha Patel and Neha Dhupia.
Choreographed by sister Farah Khan to the soundtrack of musical triumvirate Shankar-Ehsaan-Loy, the song is already topping the charts.
Adding spunk to the film is a promotional video by Australian girl band 'Australian Divas'.
Shah Rukh Khan and Anupam Kher are also believed to be making a guest appearance in the film.
Mumbai SalsaWriter-turned-director Manoj Tyagi's Mumbai Salsa produced by Vikram Bhatt in association with ASA Films introduces songstress Alisha Chinai in a different avatar.
She will be seen in the title track of the film, which is a fusion of rock and hip-hop. The song has a lounge bar feel to it and will be used as a promotional video. Adnan Sami has composed the music of the film.
The singer who conquered hearts with Kajre Re (Bunty Aur Babli) has recently cut a new album Shut Up and Kiss Me.
Kaise Kahe
Seen here is the beautiful Yana Gupta grooving to Teri Yaadein from the film Kaise Kahe.
Produced by Smita Thackeray and Sahara One Motion Pictures, the film launches newcomers Rajveer and Neha Jhulka. The song has been choreographed by Ganesh Acharya.
Yana has supposedly become very choosy about her work and is also believed to be doing another item song with Chiranjeev in Shankardada Zindabad (the Telugu version of Lage Raho Munnabhai).
She breezed into the hearts of millions with Babuji (Dum) and was recently seen in Adnan Sami's Kisi Din.
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